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Vol.33 No.1

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Abstract

The present study aimed to examine psychological procedures that explain one’s pursuit of materialism. We employed Donnelly et al.’s (2016) application of the Escape Theory to Materialism. The first step is having unrealistic and overly high standards of life, as measured by socially prescribed perfectionism. The second step is the development of a negative perception of the self for not meeting high standards, as measured by low self-esteem. We hypothesized that initial and decrease of self-esteem over time would mediate the relationship between socially prescribed perfectionism, and initial and increase in materialism. A total of 571 young adult women completed surveys four times over one and a half years. Cross-sectionally, low self-esteem mediated the relationship between socially prescribed perfectionism and materialism at time 1. Longitudinally, we only found that as self-esteem lowered over time there was an increase of materialism. Materialism is an important variable to understand Korean young adult women’s psychological well-being and mental health. These results provided understanding of how Korean young adult women reinforce materialism over time.

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Abstract

Social norms play a fundamental role in the survival of a group and the well-being of the group members. Therefore, people consider group information important when they make judgment on norm violation. The current study aims to investigate the effect of group information in the moral judgment under non-competitive(Study 1) and competitive(Study 2) contexts. Specifically, we investigated the effects of the transgressor’s group membership(ingroup vs. outgroup) and the physical location where the transgression has occurred(ingroup vs. outgroup). Moral judgment was measured using a moral-conventional task and moral evaluation task. In Study 1, we used participants’ affiliated university and a nearby university to manipulate the group information and asked participants to evaluate hypothetical norm violations that were assumed to happen in college life. We found that outgroup member’s transgression occurred in the ingroup territory than in the outgroup territory was regarded as conventional than moral, whereas the moral-conventional judgment of ingroup member’s transgression was not affected by the physical location. Participants evaluated ingroup member’s moral violation occurred in the outgroup territory more negatively than that occurred in the ingroup territory. In Study 2, we invited a group of baseball fans and manipulated the group information using the context of a game against a rival team, in order create a competitive context. Contrast to Study 1, Study 2 showed that outgroup member’s transgression in the ingroup’s territory was judged as moral than conventional, compared to ingroup member’s transgression. Our findings suggest that the transgressor’s group membership and the physical location of the transgression can have different effects on moral judgment under non-competitive and competitive contexts.

Korean Journal of Social and Personality Psychology