ISSN : 1229-0653
To understand the social psychology of Korean people, researchers should examine cultural limitations of those psychological theories developed in the Euro-American culture. To substantiate this issue, 1 reviewed empirical evidences and arguments questioning the universality of psychological theories in seven domains ; social exchange, emotional experience, social motives (N-Achievement, N-Affiliation, & N-Power), self-presentation, social comparison, attributional biases, and cognitive consistency. This review concluded that it is critical to delineate cultural representations of indigenous phenomena and to conduct social psychological investigation of them. Finally, few suggestions were made concerning the future research in the area.