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The Korean Journal of Health Psychology

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Vol.13 No.2

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The effects of social comparison and private self-focused attention on eating behavior

The Korean Journal of Health Psychology / The Korean Journal of Health Psychology, (P)1229-070X; (E)2713-9581
2008, v.13 no.2, pp.481-495
https://doi.org/10.17315/kjhp.2008.13.2.011

(2008). The effects of social comparison and private self-focused attention on eating behavior. The Korean Journal of Health Psychology, 13(2), 481-495, https://doi.org/10.17315/kjhp.2008.13.2.011

Abstract

This study was to investigate whether eating behavior was influenced by other's shape or thinness and attention focused on shape. For this purpose, photographs of under-weight, normal or over-weight models were presented to 193 college students and they were also manipulated to focus their attention on shape or personality dimension. Then participants were requested to evaluate the taste of new snack, and the amount of the snacks which they had eaten was used as the dependent variable. The main results were as follows. First, females ate much more amount of snacks when they were exposed to photographs of under-weight or normal models than over-weight model. Furthermore, the effect of shape of model was also moderated by the role of private self-focused attention. Specifically, at the conditions of under-weight and over-weight model, the amount was not affected by private self-focused attention. However, when females were exposed to normal weight model, attention focused on shape made them eat less. Among males, only the effect of shape of model influenced how much they ate. Interestingly, the result pattern was somewhat different from those of females which showed that males ate less when they exposed to over-weight model then under-weight or normal models. Finally, the limitations of this study and the implications for future studies were discussed.

keywords
eating behavior, social comparison, comparison target, private self-focused attention, eating behavior, social comparison, comparison target, private self-focused attention, 섭식행동, 사회비교, 비교대상, 사적 자기주의

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