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Perceived Drinking Norms and their Relation to College Student Drinking

The Korean Journal of Health Psychology / The Korean Journal of Health Psychology, (P)1229-070X; (E)2713-9581
2009, v.14 no.4, pp.871-890
https://doi.org/10.17315/kjhp.2009.14.4.011

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Abstract

The aim of this study was to examine the relationship between college students' perceptions of drinking norms and drinking behavior in Korea. Participants included 874(451 men, and 423 women) first-year undergraduates who reported at least one drinking episode in the previous three months. Participants completed assessments of drinking frequency, drinking quantity, drinking problems, perceived descriptive norms regarding close friends' and typical student drinking, and perceived injunctive norms regarding parents' and close friends' and typical students' approval. In perceived descriptive norms, the majority of respondents rated close friends and typical students as drinking more frequently, drinking more. In perceived injunctive norms, students estimate that typical students are more approving of high-risk drinking and parents are perceived to disapprove of high-risk drinking more than the student. Regression results indicated that descriptive and injunctive norms regarding close friends were among the best predictors of drinking frequency, average quantity and drinking problems. And injunctive norms regarding patents was significant predictor of drinking problems. The findings of the study ascertain the influence of drinking norms on college student drinking in Korea and suggest that parents continue to exhibit influence on their teens' drinking in college. Results are considered in terms of their implications for the prevention of drinking problems in first-year college students.

keywords
음주규범, 기술 규범, 제재 규범, 음주문제, drinking norms, descriptive norms, injunctive norms, drinking problem

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