Hostile and Benevolent Sexism and the Evaluation of the Autocratic vs. Democratic Female Leadership

안미영; 김혜숙; 안상수

Korean Journal of Social and Personality Psychology

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Vol.19 No.2

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Hostile and Benevolent Sexism and the Evaluation of the Autocratic vs. Democratic Female Leadership

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;

2005, v.19 no.2, pp.17-38

& (2005). Hostile and Benevolent Sexism and the Evaluation of the Autocratic vs. Democratic Female Leadership. Korean Journal of Social and Personality Psychology, 19(2), 17-38.

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Abstract

An experiment was conducted to investigate whether the evaluation of a female leader with either autocratic or democratic leadership style would be affected in terms of the sex of the evaluator and the hostile and/or benevolent sexism of the evaluator. The evaluation of a female leader was measured on 3 aspects：relational aspects, competence, and the attitude toward the female leader. The results of the analyses regarding the evaluation on the relational aspects, such as warmth, acceptability and likability, and the attitudes toward the female leader were consistent with the prediction by the role congruity theory; the democratic female leader, whose behaviors were congruent with the expectation of female gender-role, was more highly evaluated than the autocratic female leader, whose behaviors were incongruent. This differential evaluations between the democratic and autocratic female leader were more conspicuous in male evaluators. The competence of a female leader tended to be more highly evaluated for the autocratic female leader than the democratic female leader, which was significant only for the female evaluators. The more the participants advocated the benevolent sexism, the more positively the female leader was evaluated on all aspects. This positive influence of the benevolent sexism was especially true when the female participants evaluated the attitudes toward the democratic leader. The more male and female evaluators advocated the hostile sexism, they evaluated the autocratic female leader as more competent than the democratic female leader. The results and the implications of the study were discussed.

keywords: autocratic-democratic leadership style, female leader, role congruity theory, ambivalent sexism, hostile/benevolent sexism, gender-role, 전제적-민주적 지도방식, 여성지도자, 역할일치이론, 양가적 성차별주의, 적대적/온정적 성차별주의, 성 역할

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Article Contents

Vol.19 No.2

Hostile and Benevolent Sexism and the Evaluation of the Autocratic vs. Democratic Female Leadership

Abstract

Reference

Korean Journal of Social and Personality Psychology