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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.26 No.3
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Differences in Reality Perception between SNS Heavy Users and Light Users: Cultivation and False Consensus Effects

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.3, pp.63-84
https://doi.org/10.21193/kjspp.2012.26.3.005

(2012). Differences in Reality Perception between SNS Heavy Users and Light Users: Cultivation and False Consensus Effects. Korean Journal of Social and Personality Psychology, 26(3), 63-84, https://doi.org/10.21193/kjspp.2012.26.3.005
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Abstract

The present study tested cultivation and false consensus effects by analyzing the difference of reality perception between SNS (Social Networking Service/Sites) heavy users and light users. An on-line survey was conducted on 960 quota-samples of 20’s～40’s males and females from 5 regions in Korea. Results indicated that twitter and facebook heavy-users showed smaller differences in their estimates of reality vs. twitter rates of people’s political orientations (conservatives, centrists, and liberals) than light users. This proves the cultivation effects, which posits that SNS heavy users perceive SNS more reflective of reality than light users. In particular, the conservative twitter heavy users estimated the rates of conservatives in SNS relatively highly, while the liberal twitter heavy users estimated the rates of liberals in reality relatively highly, so that the false consensus effects were also proved. Both heavy and light users of facebook showed strong false consensus effects. In general, SNS light users’ estimates were slightly closer to real survey data. At the same time, conservative SNS light users overestimated the rates of SNS liberals, so that a possible polarization of perceptions between heavy and light SNS users was also suggested. In the estimates of the rates of active SNS users, both twitter and facebook users showed strong false consensus effects; that is, the more they use the SNS, the higher estimates of active SNS users they produce. The estimates of the probability of victimization for crimes and unemployment ratio showed that SNS heavy users perceive our society more negatively than light users. The estimates of the probability of victimization through fabrication or crime and the rates of female professionals showed main effects of gender, which implies the disadvantageous experiences in reality also had considerable influence in reality perception. Cultivation and false consensus effects may be universal phenomena caused by misperceptions of others’ opinions, so that we should be careful not to overconsume homogeneous opinions in SNS.

keywords
SNS, Twitter, Facebook, Social Media, Cultivation, False Consensus, Heavy Users, Reality Perception, SNS, 트위터, 페이스북, 소셜미디어, 배양, 합의착각, 중이용자, 현실인식

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