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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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충동구매 경향성과 개인특성 간의 관계에 대한 지각된 스트레스의 매개효과

The Mediating Effects of Perceived Stress on the Relationship between Impulse Buying Tendency and Personal Traits

한국심리학회지: 사회 및 성격 / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2018, v.32 no.4, pp.65-89
https://doi.org/10.21193/kjspp.2018.32.4.004
심경옥 (경성대학교)

초록

최근 연구들은 만성적으로 지속되는 충동구매의 위험성에 주목한다. 그 이유는 충동구매는 즉각적인 쾌를 만들어내는 능력이 있고, 이런 능력 때문에 충동구매를 계속하게 되는 의존을 발달시킬 가능성이 있을 뿐만 아니라, 자기통제의 상실과 쇼핑중독으로 발전될 가능성을 높일 수 있기 때문이다. 본 연구는 개인의 성격특질과 태내 성호르몬이 정서 상태를 기반으로 하는 충동구매 경향성과 관련이 있는지, 그리고 이들 관계가 지각된 스트레스에 의해 매개되는지 살펴보았다. 그 결과 2D:4D 비율이 높을수록(태내 에스트로겐 수준이 높을수록), 정서성과 지각된 스트레스가 높을수록, 그리고 외향성이 낮을수록(내향성이 높을수록) 부정적 기분 회피형 충동구매 경향성이 더 높았다. 긍정적 기분 유지형 충동구매 경향성은 외향성을 제외한 다른 변인들과는 유의미한 관계성이 없었다. 매개효과를 검증한 결과, 정서성이 높고 외향성이 낮은, 즉 보다 정서적으로 불안정하고 내향적인 사람들이 지각된 스트레스 수준이 더 높고, 이런 높은 지각된 스트레스를 매개로 부정적 기분 회피형 충동구매 경향성이 증가하였다. 이 결과는 정서적으로 불안정하거나 내향적인 사람들은 스트레스에 특히 취약할 수 있다는 것과 충동구매가 이들에게 정서 상태를 조절하는 기능으로서의 역할을 할 가능성을 시사한다. 본 연구는 충동구매 경향성에 대한 성격특질, 태내 성호르몬, 지각된 스트레스의 효과를 평가함으로서 충동구매 메커니즘에 대한 추가적인 정보를 제공하였다.

keywords
충동구매 경향성, 2D:4D 비율, 성격특성, 지각된 스트레스, impulse buying tendency, 2D:4D ratio, personality traits, perceived stress

Abstract

Recent studies have focused on the risk of chronic impulse buying because impulse buying can yield immediate pleasure, and such pleasure is likely to develop the dependence of impulse buying, as well as to increase the likelihood of the loss of self-control and shopping addiction. Thus, this study investigated whether personality traits and prenatal sex hormones influence on impulse buying tendency related to emotional state and whether these relationships were mediated by perceived stress. The results revealed that high 2D:4D (relatively higher prenatal estrogen level), high emotionality, high perceived stress, and low extraversion predicted higher negative mood-avoidance impulse buying tendency. With regard to positive mood-maintenance impulse buying tendency, no variables have significant associations, except for extraversion. The results of mediating effects showed that individuals with high emotionality and low extraversion had greater perceived stress, which, in turn, predicted higher negative mood avoidance impulse buying tendency. Findings suggest that emotionally unstable or introverted individuals may be more vulnerable to daily life stress and that impulse buying may serve as a mood-regulating function for them. This study provides additional information for the effects of personality traits, prenatal sex hormones, perceived stress on impulse buying tendency.

keywords
충동구매 경향성, 2D:4D 비율, 성격특성, 지각된 스트레스, impulse buying tendency, 2D:4D ratio, personality traits, perceived stress

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한국심리학회지: 사회 및 성격