Korean Journal of Social and Personality Psychology
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ISSN : 1229-0653
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Vol.15 No.3
Abstract
The present research investigated the subjects' preference pattern of the outcome allocation according to their culture. In study 1, college students were classified to individualistic culture group and collectivistic culture group with Individualism-Collectivism Scale(Triandis & Gelfand, 1998). Individualistic subjects allocated their common reward in hypothetical scenario to themselves and their partner with equity norm approximately. But collectivistic subjects allocated their reward with both of equity and equality norm equally. In study 2, the preferred reward allocation norms were compared to college students (individualistic group) and workers(collectivistic group). And there was another IV was added to study 1. It was two input types (ability and effort), and equity norm was preferred when input was effort and distributor was college students. Compared to worker group, college student prefer equity norm to equality norm. These results implied that culture takes important role in reward allocation situation and differences in allocation pattern of Korean and Western people could be understood with cultural difference. But contrary to my expectations, general reward allocation pattern was at the middle of equity and equality norm in both group. Finally above results were discussed in the theoretical and practical contexts of cultural difference.
Abstract
The objective of the present study is (1)to investigate the factors affecting on-line shopping behavior based on the Theory of Reasoned Action(TRA) and the Theory of Planned Behavior(TPB) and (2)to test and compare the two models in the on-line shopping environment.. 421 web users participated in on-line survey, and the hierarchical multiple regression as well as the analysis of covariance structure were performed. The results of this study demonstrate that perceived behavior control in addition to the attitude and subjective norm are related to the variable of behavior(purchase) intention. They also support both models on on-line shopping, with no difference in terms of fit measures. The theoretical as well as practical implications of these findings, limitations of this study, and the direction of future research are discussed.
Abstract
The purposes of this study were to develop Korean Social Identification Scale which measures the extent that an individual accept his/her membership of a social group as a part of self-concept and identify to the group and examine reliability, validity and factor structure of the scale. Based on the result of a factor analysis of the 361 college students' responses to a 30-item preliminary scale, a 19-item social identification scale was constructed. Three dimensions of social identification - group self-esteem, self-categorization and commitment to the group - could be distinguished as separate factors in a factor analysis of this scale. These results were cross-validated by an analysis of another 244 students' responses. The reliability of the three sub-scale(Cronbach's α=.78 ~ 84) was fairly high and both the convergent validity and divergent validity of the scale were satisfactory. As expected, the level of social identification was positively correlated with grade of student, participation in departmental events and staff career of students' association, respectively. Finally, necessity of further research on the factor structure of the scale and the theoretical and practical utility of the scale were discussed.
Abstract
The present research examined whether the magnitude of the sunk cost effect would be different in two judgment settings: choice for self and advice for others. The sunk cost effect refers to the tendency to continue to invest in a failing project just because they made prior investment in the project. Study 1 showed that the sunk cost was more likely when giving advice to others compared to when making a choice for self. Study 2 replicated the results of study 1, such that the decision to honor sunk cost was more favorably evaluated when it was made for others than for self. Study 3 demonstrated that such a choice-advice difference in the sunk cost was in part due to a motivational factor. Namely, when participants were made to be responsible for their advices, they were less likely to display the sunk cost effect. Some implications were discussed.
Abstract
This study intended to develop an instrument to measure individual differences in emotional awareness. In order to compensate for the weaknesses of verbal self-report, computer based problem-solving questions were composed of various nonverbal stimuli such as facial and event pictures and emotional cartoons. Four items per six emotions(surprise, fear, anger, sorrow, disgust, joy) were chosen into the final version of a performance test, based on item analyses and validity indices. Analyses of variance and discriminant analyses showed a emotional performance test could classify participants with relatively high depression and high anxiety. Furthermore, a CBT of emotional performance seemed to achieve much more accuracy assessing emotional dysfunctions of schizophrenics rather than a self-report assessment tools.